What if Money Didn’t Matter?
I recently watched an incredible short video (which is embedded above so you can watch it) based on the question, “What if money didn’t matter?” Wow, what an amazingly powerful piece! As I write this, I’m sitting in my hotel room in Los Angeles at Mega Partnering, the biggest wealth networking conference in the world. So what is an ‘artsy’ person doing in a room with 650 ‘A-players’ of which 99% have nothing to do with the arts? I am here to learn about marketing and business from experts in their fields.
Over the past year I have come to realize something extremely important. The notion of a ‘struggling artist’ is self-perpetuated by all of us in the arts community. Do a lot of artists struggle? Of course, but they actually don’t have to live that way. The issue is, many people who work professionally in the arts, whether they are performers or run arts companies, know very little about marketing and business in general. They are focused on producing their art form and not much else. The challenge is, now more than ever marketing is everything! We are bombarded with thousands of marketing messages every day and if ours are not uniquely powerful they will not stand out. If you or your company is not marketed well, it will not be successful. That includes everything from your website, print material, online videos, lead generation, email marketing campaigns etc. I have seen countless arts-based companies with sub-standard marketing wondering why their sales remain at a stand skill or even drop.
So what does this have to do with the video I am sharing? As we go through our teenage years we are conditioned to worry about choosing a career that is going to make us money, so we can lead a comfortable life. Sadly, many young people are not guided to decide on a career path that interests them, that will truly make them happy, that they are passionate about doing every day. So many people are discouraged from pursuing the arts because of the ‘starving artist’ stereotype. “You’ll never make money in the arts.” How many of us heard that growing up? Well, as I sit amongst hundreds of people learning from some of the most successful entrepreneurs in the world, I can tell you that you can make money in the arts. All you have to do is step outside of your artistic world to learn the skills that can make your art form a profitable, viable and successful business.
It is amazing what can happen when you step outside of your comfort zone. Many say that is where “the magic happens”. Success not only comes with hard work, but it comes with adapting to a changing market and constantly learning new skills. So let’s encourage everyone to follow their passion and pursue a career that they will be excited to wake up to every morning. My career in the arts hasn’t always been easy, but when I wake up every morning I can’t imagine doing anything else. How incredible would the world be if everyone woke up feeling the same way!